Marlboro past

Marlboro is the cigarette brand created by PMI from the time of 1924. It is one of the most noted cig labels across the globe because of its powerful publicity campaign as well as great racing sponsoring. Plenty of smokers consider Marlboro to be the perfect ciggies owing to the their intense and rich taste. Hence regardless of the ciggie price smokers who choose Marlboro are rather faithful to their trademark.

Marlboro label is marketing fable as well as standard. The cig brand is mentioned as a standard when speaking about the outcome of thriving changing the image of the brand. Elegant soft women's ciggies in a white as snow soft bundle changed to intense cigs in firm bundle meant for masculine and firm temperaments.

The company history starts in the middle of the nineteenth century, the time when Philip Morris, an English seller of tobacco, had started his own tobacco factory on Great Marlborough Street of London and in 1924 the trademark itself emerged. These cigs were destined for affluent as well as self-assured ladies. Cig filter was of a ruddy coloring, which was invented for the lipstick not to bring red signs on the ciggie paper. Those days the trademark was refined, very womanly and... The brand didn't sell well. Fifties of the 20th century were marked for the brand with poor realization in the United States - they accounted for only nought point twenty five of the whole tobacco sales. The same ten years academic studies concerning smoking and lung cancer came into existence and the sales of the entire tobacco business went down greatly. And then the decision to reactivate the trademark was made. Marlboro creators decided to make guys the target audience of the trademark placing the cigs as the symbol of peril, adventures and masculinity. Seamen, sportsmen, cowboys and pilots were the main figures of the latest advertising actions. Within one year only the sales of the brand cigs shot up more then ten times.

After 1964 it was determined to leave only Marlboro Cowboy of the total number of Marlboro temperaments and the cowboy of Marlboro was moved to a stern as well as picturesque fictional Marlboro Country. By 1972, the brand had become the most popular ciggies across the globe and has taken up this status for most of the subsequent years. In 1993 the company was the most valuable label in the international marketplace of consumer goods with the market value of 39. 5 billion green-backs.

Now ciggies of this brand take the top of the top-15 of the most noted cigarette labels in the world and the sales of Marlboro brand are steadily increasing each year.